The Austin marketing scene, mapped.

Austin's marketing industry is top-heavy and long-tailed. Of $353.1M in Austin-office revenue across 38 firms, 28% runs through the single largest shop, and the top three together account for 45%. The other 35 firms split what's left. That is the first thing to understand about hiring here: the name you know and the shop that will actually answer your email are rarely the same company.

Ignore revenue per head at the small end

The biggest firm bills $97.2M with 310 people. Sort this list by revenue per head and the top of it is Greatest Common Factory — $3.8M booked by 1 person. That is not a superpower, it is a ratio with a denominator of one, and it tells you nothing you can hire against. 3 firms here run on two people or fewer.

Among firms with ten or more staff, where the number starts meaning something, TSEG is the densest at $936K per head across 18 people — roughly 3× the $314K median. Density usually tracks how much money passes through a firm versus how much work happens inside it, so read it as a shape, not a score: big budgets through small teams look identical to nothing at all.

The web shops are a separate trade — mostly

Austin's web developers file as their own category: 12 firms, $38.4M, 120 people. But 7 of those 12 list marketing services of their own — SEO, content strategy, branding, and now answer-engine optimization. If you need a site and someone to make it findable, that overlap is where to look. Use the “anyone doing marketing” filter above.

Firms are Austin-area advertising, marketing and PR companies across Travis, Williamson, Hays, Bastrop, Caldwell and Burnet counties. Revenue is the Austin office only, for 2024, as filed by each firm. Headcount is the Austin office, 2025, excluding independent contractors. Web developers are a separate list and are marked as such; they are not counted in the marketing totals.

Firms self-report these figures, so read them as filed rather than audited. Where a firm named two principals, the source lists it twice — those rows are merged here into one firm with both people credited, which is why the totals are lower than a naive count. Revenue per head is the only number computed rather than reported.

Nothing on this page is sponsored and no firm paid to appear or to rank. Corrections: if a number here is wrong, it gets fixed.